EPC or Earnings Per Click is a simple idea: how much you make (on average) every time someone clicks on one of your ads.
So that means you want to have a high EPC.
Let’s see some tricks / ideas on how to get more money:
Target the right niche / keywords
Some niches pay more than others. Why? Because there is money being spent in them!
At the end of the day, if you earn money with Adsense, that means that there are advertisers willing to pay for those clicks.
Niches like insurance, lawyers, health… tend to pay pretty well (the only problem is ranking well, of course).
Find profitable keywords
Once you have your niche decided, use a tool to find high paying keywords and write content around those keywords.
Get quality traffic
Make sure your traffic is not junk (SEO traffic is usually good), or Google might decide that your site is not worth getting properly paid.
Try to get people to click on the top ad
Usually, the ad that appears first in your site will be the one that pays the most (per click), so you want your visitors to click on that one.
Clicks from different countries are not worth the same. If most of your traffic comes from countries like USA, Canada, UK, Australia… you will get a higher CPC than other countries where clicks are cheaper.
Use text and image ads
Google will usually display the top paying ad, so if you are using just one of them you might be leaving money on the table
Connect your Adsense and Analytics account to get all metrics and have better information!
Test, test, test! Test everything: placement, colors… there is always something you can improve 🙂