So you already know how to find products to promote. Great!
However, you must have realized by now that there are literally millions of things to promote.
So how do you choose where to start?
In my opinion, there are 2 approaches to it
- Follow your passion
- Follow the money
Follow your passion
The great thing, if you choose a niche that you are passionate about is that it will be easier for you to write about it, and you will understand the products, the language, etc.
However, if there is no money spent in that niche… You are wasting your time 🙁
Follow the money
People will spend a ton of money in certain niches (ie, dieting, which is a multi-billion niche), and virtually none in others (ie, online tattoo designs). So it’s good to know beforehand if there is money to be made or not before you decide to promote something in that niche
Obviously, the best situation is when those two categories converge, and you are promoting products in a niche that you are passionate about AND there is money being spent.
But if you have to choose one of them, I’d go for the money, even if I sound like a total capitalist.
You also have another choice
- Virtual Products
- Physical products
These are things like: ebooks, courses, software…
The great thing about them is that since there is hardly any cost in producing extra units, the commissions are higher.
Since producing them has a cost, the commissions are lower. The advantage is that physical products have a higher perceived value. Plus, the refund rates are lower.
So which one should you promote?
Honestly, there is no clear answer to that (at least, not from my side). I have made money selling software, courses, Amazon products… So there is money involved in all of them (I wasn’t very helpful with this one, was I?)
Ok, let’s assume you have taken a decision for the niche and the type of product.
You SHOULD take into account “Mum’s rule”. Do not recommend/endorse anything that you wouldn’t recommend to your mum.
Yes, you can make money in the short term promoting crappy products, but in the long term your brand will suffer, and your followers will not trust you.
Ideally, you should also test any product that you promote. That will give you extra credibility, plus an edge since you can do a better review (and recommendation).
Also, you need to know your audience, their needs and wants (and pain), so you can recommend what’s best for them (and they are likely to purchase).
Hope that was, at least, a bit helpful and gave you a hand to find your next product to promote.